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Will.i.am brings his $475 iPhone camera accessory to Macworld

Critics have said that it is ugly, expensive and unnecessary, but the musician says he has a vision and sticking to it

It was called acute ugly and sentenced, but the musician Will.i.am believes that fashion will persuade Americans love their iPhone camera accessory $ 475.

Black Eyed Peas star is preparing to launch its i.am + foto.sosho iPad case, which is worn around the neck, in the United States despite the disdainful response since its first Great Britain.

rapper 37 years, which doubles as a technology entrepreneur, said he expected a new major trend - the union of technology and fashion -. And critics were out of contact

"People who say they are not influenced by culture. Most Influential People say different, "he told the Guardian, speaking on Macworld / iWorld in San Francisco this week.

"I can not worry about everybody. You have to worry about the likes of the right. Correct tastes and influences which are next to be influenced by creating a movement, aesthetics, mobile technology around. "

Will.i.am 's + i.am foto.sosho company has launched its first iPhone accessory in the UK last December, retail exclusively at Selfridges in London. Clips of devices around the iPhone 4 and make it a high power device. It has a keyboard, interchangeable lenses, a flash, photo editing, filters and makes it easier to share and tag photos.

• C.4 The model, which sells for ? 199 ($ ??320), black color is relatively unobtrusive. V.4 The white model, which sells for ? 299 ($ ??475), with gold trim, a "vintage look" and vocal detractors.
• "It seems like scraping the bottom of the shoe Liberace," said CNET.

"Will.i.am appeared at Macworld today, and yes, if the iPhone had stupidly expensive camera ever want to have," said Apple cultofmac otherwise use the blog . com.

The rapper, who is passionate about the power of technology to transform life, said the first batch of 2,000 cases that have been on sale in Selfridges, just before Christmas was "good enough", but gave no figures. "We were looking for a home run. D Homer was in the store. So we did a lot. "

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